Moe Made Cookies, a small artisanal cookie business, asked me to create a custom logo. I welcomed the chance to develop their brand in a more natural and authentic style, departing from my usual polished design. By incorporating hand lettering and sketches, I added a personal touch to their brand. After trying different designs, we settled on a logo that blends textured hand-drawn elements with a classic bakery look, capturing the simplicity and homemade feel of Moe Made Cookies.