In 2015, CGI Communications Inc. underwent a complete rebrand. As the Art Director, I introduced a modern logo, updated style guidelines, and incorporated best practices. Leading the creative team, I oversaw the revamp of colors, typography, and the creation of a new, responsive website using the Bootstrap framework.

Beyond the rebrand, my team collaborated with videographers, copywriters, video editors, marketing specialists and recruiters to shape the art direction, content, and layout of our website. We aimed to highlight our identity as a video production company with strong ties to Western New York and enhance our overall user experience online. The rebrand and website launch resulted in a significant increase in professional marketing inquiries and job applicants, earning positive feedback from both recruits and clients on the improved look and feel of our site.